HUF Worldwide

HUF Worldwide is an innovative brand in the worlds of skate and lifestyle, renowned for producing apparel and accessories with timeless and practical designs. HUF clothing utilises high-quality materials designed to withstand the wear and tear of skateboarding.

Keith Hufnagel, the founder of HUF, embarked on his professional skateboarding career in the early 1990s and launched the first HUF Worldwide shop in San Francisco in 2002. Among highly-regarded skateboard and streetwear brands, he began selling HUF T-shirts and hats. Gradually, the range expanded to include HUF hoodies, socks, shoes, and even skateboard decks.

HUF has become an integral part of the skateboarding culture, fully embracing everything linked to skateboarding and street culture. The relaxed styles of the HUF essentials collection are displayed alongside eye-catching collaborations like HUF x Thrasher, HUF x Marvel, and HUF x Street Fighter.