Theory BMX

Theory BMX is renowned for producing top-notch BMX components. Their product line is intentionally kept small to focus on design and superior finishing standards. They favour a sleek and minimalistic style, predominantly featuring the colours black and white. Known for their dependable and robust offerings, it's an added advantage that their pricing remains fair and accessible.

The much-sought-after Theory BMX wheels boast of sturdy construction, utilising double-walled rims. Meanwhile, the Theory BMX chains are entirely black, designed with thick side plates that can withstand numerous intense bike sessions.

Operating as a subsidiary brand of Merritt BMX, Theory BMX enables riders to access a stylish and premium selection. Merritt, established in 2012 in the USA, initially launched a popular range of both hard and soft goods. Building on this success, Theory BMX emerged as a refined and high-quality option for BMX enthusiasts.