Doomed Clothing

Doomed represents a British clothing label intricately linked to the BMX scene. Their range includes t-shirts, jackets, hoodies, and hats that have seen great popularity both within the BMX community and beyond. While many items present a minimalistic design, Doomed also occasionally draws inspiration from the retro style of the 1970s, a period when BMX riding began to gain traction. In addition to being fashionable, Doomed garments are crafted from 100% cotton, ensuring they are soft, breathable, and retain their shape.

The brand was established by professional rider Jordan Godwin alongside BMX influencer Paul Robinson. Hailed as one of the top Welsh riders, Jordan continues to push the limits of technical street riding when not focused on his apparel range. His belief in the primacy of enjoyment in BMX riding is mirrored in the ethos of the Doomed clothing line.