Black Label Skateboards

The origins of Black Label Skateboards date back to 1988. They manufacture Black Label skateboard decks, wheels, and accessories. Despite Black Label's presence exceeding a quarter of a century, the company remains dedicated to its fundamental belief that skateboarding should be enjoyable. For John Lucero and Black Label Skateboards, the focus is entirely on the sport and its community – not on pursuing success and fads.

Founded by John Lucero in California, USA, the company was initially known as Lucero Ltd. John Lucero, a professional skateboarder and artist, continues to be at the helm of Black Label Skateboards even after more than 25 years.