Kari Traa

Kari Traa clothing ranks among the most rapidly expanding brands in women's sportswear. Initiated by the former Olympic freestyle skiing gold medalist Kari Traa, the apparel is distinguished by its vibrant colours, distinctive design, and top-notch technical quality. This Norwegian company is celebrated for its Kari Traa jackets, fleeces, and tights, alongside its array of ski clothing.

Throughout her skiing career, Kari Traa would knit ski wear during breaks from training and competing, sharing it with friends and fellow skiers. Upon recognising a market for her designs, Traa decided in 2002 to transform her hobby into a business. She observed that most skiwear was predominantly designed for men and aimed to create attire that perfectly accommodates the female physique while satisfying the demands of an adventurous lifestyle.

Thus, the brand was born, thriving and expanding its presence across Europe and North America.