About us

SkatePro – Where Action Sports Take Off

We are a passionate team of action sports enthusiasts dedicated to helping you pursue your passion, whether you're into scooters, roller skates, inline skates, skateboards, BMX, surf, or winter sports. We're here to support you every step of the way, offering expert guidance and the best possible customer experience.

Founded in 1996, SkatePro has grown from a small startup to a global leader in action sports, reaching over 4 million clients worldwide. With a diverse catalog of over 20,000 unique items, we provide the gear, accessories, and clothing you need to fuel your action sports journey—no matter your skill level. Our mission is simple: support, inspire, and grow.

We support the action sports community by being honest, professional, and genuinely passionate about what we do. We strive to deliver personalized customer service and localize our communication, ensuring that our clients receive the support they need in their native languages. Recognized by e-commerce trust marks in multiple countries, we take pride in our fast, reliable delivery services.

At SkatePro, we believe in inspiring new generations to take up action sports. We sponsor over 250 events each year and have our own team of more than 40 exceptional riders who are spreading the love for action sports around the world. Whether you're a seasoned pro or just starting out, we are here to encourage you to live your passion, build connections, and engage in positive, active lifestyles.

Giving back is a core part of who we are. For many years, we have dedicated time and resources to partnering with non-profit organizations around the globe, all focused on action sports. From bringing sports opportunities to children in less fortunate areas to supporting research on muscular dystrophy, and donating gear to communities in third-world countries with limited access to such resources, we are committed to making a positive impact through action sports.

As we grow, we remain committed to making action sports more accessible to everyone. Our reach expands over 40 countries worldwide, with our headquarters near the vibrant city of Aarhus, Denmark, where you’ll find our physical store and our very own skatepark.

Join us at SkatePro, where your passion is our passion. Together, let's support the action sports community, inspire new riders, and grow the sport we love. We support you—every step of the way.

Giveback Team Sponsorship

Memberships and awards

2x winner EY Entrepreneur Of The Year award

8x winner of the Danish E-commerce Award

Winner of the European E-commerce Silver Award 2015

Trusted Shop (e-mærket)

Member of Dansk Erhverv (Danish Business Association)

6x Danish Gazelle award

Reviews of SkatePro

4.8 of 5

(122.213)

106.793
10.622
2.013
1.033
1.752

How was your shopping experience?

Write Review


Verified Buyer
"Excellent service, very happy either way product"
Helen H. (Longford)	22-01-2025


Verified Buyer
"The product is great and exactly how it was described"
CIara N. T. (Cork)	14-01-2025


Verified Buyer
"Reliable online store for your favorite goodies!"
David Agraz (Dublin)	13-01-2025
Reply from SkatePro: Hi, thank you for your feedback! We're happy to hear you're satisfied with the products and our service 😊 Thanks for sharing your experience! / Your SkatePro team


Verified Buyer
"Thank you so much for the skates. My daughter was very happy with them."
Ruairi Clarke (Rathnew)	13-01-2025


Verified Buyer
"Very happy with purchase and service. Got it to me in time for christmas thanks so much"
Margaret D. (County dublin, Ireland)	11-01-2025


Verified Buyer
"Products are good but the email said they would be delivered 23-24 Dec. Since no email was sent with a revised delivery date, we were left without a Christmas present on Christmas Day for our daughter. The skates arrived well after Christmas."
paul darcy (Foxford)	11-01-2025


Verified Buyer
"Order was placed 3 Dec for Christmas and arrived on 29 Dec. This was out of SkatePro’s control - due to a public shipping incident. However there was no proactive notification from the company and an email sent close to Christmas got an auto reply “we are on holiday and responses may be delayed”. Not great. Things can go wrong, but how you respond to that is your measure as a company."
John White (Limerick)	09-01-2025
Reply from SkatePro: Hey, thank you for your feedback! We're sorry to hear that you have not been informed about your order! For a long time we did not know of the delay, the cause and how significant it would be, so it was a bit difficult for us to figure out the best solution. Nonetheless, you should have been given updates on your order and we completely agree that this could have been handled better by us! Thanks! / Your SkatePro team


Verified Buyer
"Good service, quick ro reply and offer assistance with packages being delayed due to storm damage at holyhead port"
PAUL JAMES GRIFFIN (Cork)	09-01-2025